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Carrying out popular science publicity, the national medical device safety publicity week is highly

Issuing time:2021-08-16 09:53

From July 9th to 29th, the food and drug public opinion monitoring system of China Health Media Group monitored mainstream media, national portal websites, Weibo, WeChat and other platforms and found that the topic of "Medical Device Safety Promotion Week" received more public opinion. Related public opinion is relatively hot.



   event overview



On July 19, the 2021 "National Medical Device Safety Publicity Week" was launched in Beijing, with the theme of "Innovative Development of Safe Use of Devices". The focus of publicity was to show the achievements of the party’s centuries-old medical devices, and to publicize and implement the Regulations on the Supervision and Administration of Medical Devices and its supporting facilities. Regulations, promote medical device technology innovation and high-quality development, and carry out popularization of medical device knowledge.



   This "National Medical Device Safety Publicity Week" will take place from July 19th to 23rd. Relevant departments and bureaus and directly affiliated units of the State Drug Administration, as well as medical device-related industry associations, enterprises, and experts jointly participated in a series of publicity activities. The drug regulatory departments of various provinces (autonomous regions and municipalities) jointly carried out activities such as "safe use of equipment into the community" and exchanges on the production quality specifications of medical devices, which aroused public attention.



  Information volume trends and key nodes



  With July 9th-29th as the monitoring period, the public opinion as a whole presents "mountain-like" characteristics (see picture). On July 19, the launching ceremony of the "National Medical Device Safety Publicity Week" was held in Beijing, and the amount of relevant information rose accordingly, and public opinion remained high in the following week. On the whole, media attention is higher than that of netizens.



  The first stage: July 9th-18th, the warm-up stage of the event. The State Food and Drug Administration issued a notice to announce that the 2021 "National Medical Device Safety Publicity Week" will start soon



On July 9, the State Food and Drug Administration issued a notice stating that the 2021 "National Medical Device Safety Publicity Week" will be launched from July 19 to 23, aiming to promote the innovation and high-quality development of the medical device industry and popularize medical devices. Use knowledge safely to better meet public health needs. In 2021, the "National Medical Device Safety Publicity Week" has the theme of "Innovative Development of Safe Use of Devices". The content of the notice was reproduced on the website of China Food and Drug Network and China Medical Device Industry Association.



   At the same time, reports on pre-heating activities of "Medical Device Safety Publicity Week" in various regions began to spread on news media platforms. For example, the "China Medical News" published an article that the Shandong Province Medical Device Safety Publicity Week will be launched soon; the "Jilin Daily" published an article that the Jilin Province Medical Device Safety Publicity Week will kick off in 2021; Ningxia News Network said that in 2021 "National Medical Device Safety Publicity Week" series of activities in Ningxia are about to kick off.



   There are more than 440 pieces of information at this stage.



   The second stage: July 19-25, the activity development stage. In 2021, the "National Medical Device Safety Publicity Week" was officially launched, with mainstream media reporting one after another, and the amount of information surged



   On July 19, the 2021 "National Medical Device Safety Publicity Week" was officially launched. CCTV's "Evening News" column, "China Medical News", "Pharmaceutical Economics News", "Beijing Daily", The Paper, etc. reported. On the Weibo platform, the topic of "2021 National Medical Device Safety Awareness Week" has been read more than 16,000 person-times.



During this publicity week, the State Food and Drug Administration organized and carried out online public welfare training on the Regulations on the Supervision and Administration of Medical Devices, held seminars on the comprehensive implementation of the medical device registrant system, public welfare publicity and implementation meetings for medical device registration measures, and the third medical device production Fifteen online and offline activities such as the quality management standard experience exchange meeting and the medical device innovation and development symposium have brought a number of unique medical device safety science feasts.



   Propaganda activities in 31 provinces (autonomous regions and municipalities) across the country are also actively carried out. Central mainstream media such as Xinhuanet, People's Daily Online, Central Broadcasting Network, and China News.com, local media such as Dazhong.com, Dongfang.com, Yunnan.com, and Shaanxi.com, and financial media such as China Securities Network and China Business News have reported relevant news.



   There are more than 8,320 pieces of information in this stage, which is 19 times the amount of information in the first stage.



   The third stage: July 26-29, the closing stage of the event. Some provinces released a summary of publicity week activities, and public opinion rose slightly



   On July 26, some provinces released a summary of the activities of the "Medical Device Safety Publicity Week". "Xihai Metropolis Daily" published "In-depth dissemination of medical device safety knowledge in all parts of Qinghai Province", "Yunnan Daily" published "Yunnan Province Holds National Medical Device Safety Promotion Week", China Quality News published "National Medical Devices 2021 "Safety Promotion Week Guangxi Guilin Event Successfully Concluded" etc., the public opinion gradually decreased after a slight increase.



   There are more than 2060 pieces of information at this stage.



  Thematic activities



   The series of activities during the 2021 "National Medical Device Safety Publicity Week" are generally welcomed by the industry. Among them, the "Regulations on the Supervision and Administration of Medical Devices" online public welfare training sponsored by the Medical Device Supervision Department of the State Drug Administration and China Health Media Group and undertaken by the China Medical News Agency attracted 77,000 people to watch online; the State Drug Administration's medical device registration management The Public Welfare Conference on Medical Device Registration Measures hosted by China Health Media Group and China Medical News attracted 44,000 people to watch online.



At the symposium on medical device innovation and development, the relevant person in charge of the Medical Device Technology Review Center of the State Food and Drug Administration introduced the special review of innovative medical devices and related policies to encourage medical device innovation; The relevant person in charge of the Bay Area Center introduced the specific measures for the innovation and development of medical devices in the service area and the progress of the construction of the sub-centers; representatives of some medical device manufacturers shared the convenience brought by the related policies to encourage medical device innovation. The amount of information is 278 times.



The seminar on the comprehensive implementation of the medical device registrant system analyzed and interpreted the requirements of the "Regulations on the Supervision and Administration of Medical Devices" on the medical device registrant system, summarized and exchanged experience in the pilot work of the medical device registrant system in my country, and discussed in-depth implementation of the next step The working ideas of the registration system of medical device registrants. At the meeting, representatives of Shenzhen Mindray Bio-Medical Electronics Co., Ltd., BGI Gene Co., Ltd., and Beijing Xianruida Medical Technology Co., Ltd. shared their pilot implementation paths, specific methods, and summary thoughts. The amount of information is 232 times.



   At the 3rd Medical Device Manufacturing Quality Management Standards and Experience Exchange Conference, representatives of 8 companies exchanged their practical experience in implementing the medical device manufacturing quality management standards and establishing a sound quality management system. Relevant personnel from the Food and Drug Inspection Center of the State Drug Administration introduced the unannounced inspections of medical device manufacturers. The amount of information is 216 times.



At the symposium on the supervision of online sales of medical devices, China Health Media Group and the Southern Institute of Pharmaceutical Economics of the State Food and Drug Administration respectively reported on the monitoring of public opinion on online sales of medical devices in the first half of 2021, the development of online sales of medical devices in China, and the monitoring and disposal work The situation: Beijing, Shanghai, Jiangsu, Zhejiang, Fujian, Guangdong, Chongqing and other provinces and municipalities in charge of drug regulatory bureaus reported on strengthening the supervision of medical device online sales, carrying out the investigation and management of medical device quality and safety risks, etc.; Changning District, Shanghai , Wuxi City, Hangzhou City Market Supervision Bureau, from the perspective of grassroots supervision, share the main measures and innovative measures of medical device online sales supervision; JD.com, Meituan, Pinduoduo, Suning.com, Alibaba, Vipshop, Medical Seven third-party platforms for medical device online transaction services and representatives of medical device online sales companies exchanged experience and practices in implementing the main responsibilities and strengthening the quality management of online sales of medical devices. The amount of information is 203 times.



In the "Wenhui Garden Salon·New Requirements for Medical Device Registration and Supervision" in 2021, Wang Lanming, the inspector of the Medical Device Registration Management Department of the State Food and Drug Administration, Zhang Qi, the deputy director of the Medical Device Supervision and Management Department, and the deputy of the Medical Device Technology Review Center Director Deng Gang deeply interpreted the new changes, new systems, and new requirements of medical device registration and supervision in the new regulations, and exchanged discussions with more than 50 business representatives. The amount of information is 35 times.



   Promotional week activities in various regions



   Starting from July 19, the "Medical Device Safety Publicity Week" activities have been launched in various places. Among them, the activities carried out in Shandong, Guangdong, Sichuan and other provinces have received more attention.



   During the publicity week, the amount of relevant information in Shandong Province was much higher than that of other provinces, reaching 1,333 articles. During the event, the drug regulatory authorities at all levels in Shandong Province carried out extensive activities to actively publicize the "Regulations on the Supervision and Administration of Medical Devices" and its supporting regulations, popularize the knowledge of safe use of equipment, and achieved good dissemination effects.



   The Guangdong Provincial Drug Administration has organized a number of public welfare activities, with 719 pieces of relevant information. Among them, the Guangdong Provincial Food and Drug Administration has made efforts both online and offline to set up a special promotion week on the food and drug science public welfare website "An'an.com", and hold an offline event of "An An An Apprentice-Pharmaceutical Science Lecture". In addition, we also shot high-quality medical device development videos, short videos of medical device licensing guidelines, recorded medical device science knowledge small classroom audio, etc., and promoted them on multiple platforms. The content is rich and the format is novel, attracting more attention. .



Sichuan Provincial Food and Drug Administration actively used media platforms to broadcast 7 special programs on medical devices on the "Voice of Sichuan Drug Administration" column of Sichuan Radio Station; invited medical device experts to explain medical device-related knowledge in the "Relativity of Life" column of Sichuan Radio Station ; A special program on medical equipment was broadcast on the Women and Children Channel of Sichuan TV Station. The amount of relevant information is 607.



   The drug regulatory authorities at all levels in Anhui Province actively organized relevant activities during the publicity week, and released relevant information through websites, WeChat official accounts, Weibo and other platforms, and was reprinted by other media. The amount of relevant information is 596 times.


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